
India's consumer durables market is projected to grow at an 11% CAGR, reaching Rs 3 lakh crore by 2029, driven mainly by young salaried professionals. According to a GI Group Holding report, young professionals contribute 37% of sales and 45% of financed purchases, with 74% of Gen Z using EMI or 'Buy Now, Pay Later' options. Product features, reviews, price, and warranty influence buying decisions. Women lead aspirational upgrades, and smart devices are increasingly popular, with 67% planning smart-enabled purchases next.
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