Titan Company Ltd. has launched a new brand, beYon, to enter the lab-grown diamond (LGD) market. The first beYon store will open in Mumbai on December 29, offering ethically-sourced, affordable diamond jewelry. The company plans further expansion in Mumbai and Delhi. This move into the growing LGD segment, driven by increasing interest and market development, was positively received by investors, with Titan's stock reaching a 52-week high.