India's mutual fund industry saw a significant expansion in 2025, with assets under management (AUM) reaching a record Rs 81 lakh crore by November, an increase of Rs 14 lakh crore. This growth was primarily fueled by a surge in retail investor participation and substantial Systematic Investment Plan (SIP) inflows, which alone contributed approximately Rs 3 lakh crore. Despite a slower growth rate compared to previous years, the industry added 3.36 crore new investors, indicating a continued trend of financialization of savings.