CII Outlines Roadmap for India’s Media Industry to Reach $100 Billion by 2035
India's media and entertainment industry, valued at $32 billion in 2025, aims to reach $100 billion by 2035, requiring growth acceleration from 9% to 15.3% annually. The Confederation of Indian Industry (CII) outlined a roadmap focusing on policy reforms, investment in original intellectual property, talent development, digital media expansion, and responsible AI adoption. Key growth areas include internet advertising, live events, OTT video, and AVGC-XR services, with initiatives like WAVES and the Indian Institute of Creative Technologies supporting the sector's global competitiveness.
First-hand measurement across 2 sources
We measured how 2 outlets covered this story. No outlet gave this story a measurable political slant — there is no left–right reading to report. Overall sentiment is positive (72/100). Lens Score 47/100.
Outlets measured: freepressjournal, businessstandard. See how each one headlined and framed the same story in the source comparison below.
AI Analysis
Sentiment was consistent across outlets (70–75/100), indicating broadly factual reporting rather than editorialising.
Coverage timeline
businessstandard broke this story on 15 Oct, 10:12 am. Other outlets followed.