FSSAI Issues Notices to Gemini Edibles, BigBasket, Flipkart Over Rice Bran Oil Claims
The Food Safety and Standards Authority of India (FSSAI) has issued notices to Gemini Edibles Fats India Ltd, BigBasket, and Flipkart over allegedly misleading health claims for 'Freedom Cooking Rice Bran Oil'. The claims about reducing bad cholesterol, increasing good cholesterol, and containing 10,000 PPM natural oryzanol were found not permitted under advertising regulations. Additionally, Gemini Edibles was flagged for selling products via its own e-commerce site without a valid license. The companies have been asked to explain why action should not be taken under the Food Safety and Standards Act, 2006.
First-hand measurement across 4 sources
We measured how 4 outlets covered this story. No outlet gave this story a measurable political slant — there is no left–right reading to report. Overall sentiment is neutral (48/100). Lens Score 62/100.
Outlets measured: mint, thetribune, moneycontrol, economictimes. See how each one headlined and framed the same story in the source comparison below.
AI Analysis
Sentiment was consistent across outlets (47–48/100), indicating broadly factual reporting rather than editorialising.
Coverage timeline
economictimes broke this story on 16 Oct, 12:07 pm. Other outlets followed.