India's RCS Business Messaging Grows 108% Amid Rising Enterprise Adoption
Infobip, a global AI-first cloud communications platform, reported a 108% increase in Rich Communication Services (RCS) interactions in India between the first halves of 2025 and 2026. Finance and fintech sectors accounted for about 80% of RCS traffic, followed by marketing automation and technology industries. This growth reflects India's expanding smartphone user base and the shift toward richer, interactive business messaging. Globally, Infobip saw a 165% rise in RCS for Business traffic, supporting over 7,300 brands with RCS registrations and 14,000 agent launches.
First-hand measurement across 2 sources
We measured how 2 outlets covered this story. No outlet gave this story a measurable political slant — there is no left–right reading to report. Overall sentiment is positive (76/100). Lens Score 32/100.
Outlets measured: thehindu, thetribune. See how each one headlined and framed the same story in the source comparison below.
AI Analysis
Sentiment was consistent across outlets (75–78/100), indicating broadly factual reporting rather than editorialising.
Coverage timeline
thetribune broke this story on 18 Aug, 09:34 am. Other outlets followed.