Gold prices reached a fresh high on MCX, closing at ₹1,39,940 per 10 grams, driven by safe-haven demand and investment flows. Analysts note a strong upward trend, with support at ₹1,37,000-₹1,35,000. A move above ₹1,40,000 could push prices towards ₹1,42,000-₹1,45,000, influenced by rupee dynamics and global uncertainty. The long-term bull market for gold is considered intact.