Pepsi and 7UP have partnered with Disney for a Zootopia 2 campaign, themed "Zero Sugar for City-Wide Craze." This collaboration aims to engage young consumers and families by integrating pop culture into the brand narrative. The campaign leverages the movie's adventure theme and the growing trend of zero-sugar drinks as self-expression for Gen Z. This marks a continuation of PepsiCo's strategic alliance with Shanghai Disney Resort and previous collaborations with Disney IPs like Star Wars and Fantastic Four.