Mumbai Executive Tests Adult Site Ads for Nutraceuticals, Finds Sleep Supplement Success
A Mumbai marketing executive experimented with advertising nutraceutical products on adult websites after Meta and Google ads became too costly. Initial campaigns promoting performance supplements attracted traffic but yielded few sales. Shifting focus to sleep supplements, timed with peak website traffic late at night, led to increased conversions and brand recall. The experiment highlighted the importance of considering users' state of mind and timing over demographic targeting in marketing strategies.