India's ultra-rich population is increasingly investing in rare colored diamonds like pink, blue, and yellow, viewing them as both jewelry and a significant investment. Demand has surged by 20-25% in the past year, despite substantial price increases, with yellow diamonds being a popular entry point for buyers from smaller cities. This trend is fueled by a younger generation of wealthy individuals, global celebrity endorsements, and the scarcity of new diamond mines, positioning colored diamonds as an attractive alternative asset.