Underrated Club Reports 400% Revenue Growth in FY26 Driven by Customer Loyalty
Homegrown streetwear brand Underrated Club reported a 400% year-on-year revenue growth in FY26, rising from 2 crore in FY25 to over 10 crore. This growth is attributed to strong customer loyalty, with 30% repeat buyers, and a focus on quality, comfortable fits, and premium everyday fashion. Key product categories driving sales include oversized t-shirts, denim, and cargos. Quick commerce contributed nearly 35% of growth, reflecting changing consumer preferences for convenience and faster access.
First-hand measurement across 2 sources
We measured how 2 outlets covered this story. Coverage leans balanced overall (Left 0%, Centre 100%, Right 0%). Overall sentiment is positive (78/100). Lens Score 30/100 — low public interest.
Outlets analysed (first-hand measurement by TBN's Bias Engine):
- thehindu— balanced framing, positive sentiment
- thetribune— balanced framing, positive sentiment
AI Analysis
The articles present a business growth story without political framing, focusing on commercial success and consumer trends. Both sources emphasize the brand's performance and market factors, avoiding political or ideological perspectives. The coverage is neutral, highlighting economic and consumer behavior aspects without partisan viewpoints.
The tone across the articles is positive, emphasizing significant revenue growth, customer loyalty, and successful adaptation to market trends. The sentiment reflects optimism about the brand's performance and future prospects, with no negative or critical elements present.
How 2 sources covered this story
Each source's own headline, political lean, and sentiment — so you can see framing differences at a glance.