InsuranceDekho Sponsors India’s Cricket Tours in Zimbabwe and Sri Lanka
InsuranceDekho has entered cricket sponsorship by becoming the co-presenting on-air broadcast sponsor for India's T20I series in Zimbabwe and the on-ground title sponsor for India's Test series in Sri Lanka, branded as the InsuranceDekho Cup. The partnership supports the company's 'Bharat, Khul Kar Khelo' campaign, aiming to increase insurance awareness and accessibility across India, especially in smaller towns and rural areas. Former India captain Sourav Ganguly serves as the brand ambassador, emphasizing the role of support in enabling confidence.
First-hand measurement across 3 sources
We measured how 3 outlets covered this story. No outlet gave this story a measurable political slant — there is no left–right reading to report. Overall sentiment is positive (66/100). Lens Score 33/100.
Outlets measured: news18, economictimes, economictimes. See how each one headlined and framed the same story in the source comparison below.
AI Analysis
Sentiment was consistent across outlets (50–75/100), indicating broadly factual reporting rather than editorialising.
Coverage timeline
economictimes broke this story on 22 Jul, 05:06 am. Other outlets followed.