Sebi Notifies Common Advertisement Code Allowing Celebrity Endorsements for Brands
Sebi has introduced a Common Advertisement Code for market intermediaries, permitting celebrity endorsements at the brand or entity level but prohibiting specific product endorsements. The code applies to entities like stock brokers, investment advisers, and mutual funds. Advertisements featuring celebrities require prior approval from Sebi or a designated supervisory body. Expenses for endorsements cannot be charged to clients or mutual fund schemes, and relevant disclaimers must be included. Only verified ratings may be used in advertisements under specified conditions.
First-hand measurement across 2 sources
We measured how 2 outlets covered this story. No outlet gave this story a measurable political slant — there is no left–right reading to report. Overall sentiment is neutral (51/100). Lens Score 40/100.
Outlets measured: businessstandard, economictimes. See how each one headlined and framed the same story in the source comparison below.
AI Analysis
Sentiment was consistent across outlets (50–52/100), indicating broadly factual reporting rather than editorialising.
Coverage timeline
economictimes broke this story on 12 Oct, 11:05 am. Other outlets followed.