
India's digital gold market is expanding rapidly, with purchases rising 69% to 13.5 tonnes in 2025, driven by younger investors favoring small, online investments backed by physical gold. While startups in the goldtech sector face challenges, companies like Mumbai-based Augmont have built sustainable, vertically integrated platforms. Additionally, Sebi's new rule mandates mutual funds to value gold holdings using domestic spot prices from April 1, enhancing transparency and aligning valuations with local market conditions amid price divergences from international benchmarks.
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