Anupam Kher Named Brand Ambassador for 114-Year-Old Hathi Edible Oil
Hathi Edible Oil, a brand with a 114-year legacy under B. P. Oil Mills Limited, has appointed actor Anupam Kher as its brand ambassador. The partnership aims to modernize the brand's image while honoring its heritage. Hathi offers mustard, groundnut, and soybean oils, with Kacchi Ghani Mustard Oil as its flagship product. The company recently refreshed its packaging and plans to grow its turnover by 35-40% next year, expanding its FMCG portfolio. Products are widely available across India and online.
First-hand measurement across 3 sources
We measured how 3 outlets covered this story. No outlet gave this story a measurable political slant — there is no left–right reading to report. Overall sentiment is positive (75/100). Lens Score 32/100.
Outlets measured: businessstandard, thetribune, news18. See how each one headlined and framed the same story in the source comparison below.
AI Analysis
Sentiment was consistent across outlets (75–75/100), indicating broadly factual reporting rather than editorialising.
Coverage timeline
news18 broke this story on 30 Oct, 12:17 pm. Other outlets followed.