Indian Food and Beverage Brands Expand Protein Products Amid Rising Demand
Rising consumer demand in India is driving food and beverage companies to launch protein-enriched products and form supply partnerships despite a global whey protein price surge. Brands like Chaayos, Tim Hortons, and Starbucks are introducing protein teas, coffees, and snacks. The protein market, valued at around ₹15,300 crore in 2025, is projected to reach ₹21,000 crore by 2031. Increasing awareness, especially among vegetarians, is boosting interest in plant-based protein as a convenient daily nutrition option beyond gym supplements.
First-hand measurement across 2 sources
We measured how 2 outlets covered this story. No outlet gave this story a measurable political slant — there is no left–right reading to report. Overall sentiment is positive (72/100). Lens Score 45/100.
Outlets measured: thetribune, economictimes. See how each one headlined and framed the same story in the source comparison below.
AI Analysis
Sentiment was consistent across outlets (70–75/100), indicating broadly factual reporting rather than editorialising.
Coverage timeline
economictimes broke this story on 20 Sept, 07:25 pm. Other outlets followed.