Dettol Hygiene Loyalty Card Debuts Globally at World Economic Forum 2026 in Davos

At the World Economic Forum 2026 in Davos, Dettol introduced the Hygiene Loyalty Card, a child-focused social impact loyalty program originating from India. This initiative aims to promote hygiene as a currency of trust by rewarding children for daily actions that foster safer, healthier communities. Reckitt's Communications Director, Ravi Bhatnagar, highlighted the program's goal to cultivate a generation that understands and acts on the importance of hygiene for individual and community well-being. NDTV is providing coverage of this global debut.