An investment adviser's suggestion to travel to Vietnam for cheaper cigarettes amid proposed excise duty hikes in India has gone viral. Rajat Sharma calculated that the cost of airfare to Vietnam could be offset by purchasing cigarettes there, citing a significant price difference. The post sparked widespread reactions, with many users highlighting the health risks of smoking, the impracticality due to customs duties, and suggesting quitting as a better alternative. Some also responded with humor to the unconventional advice.