PC demand in India is projected to decline by 6-8% in 2026, primarily due to a sharp increase in memory and storage prices. RAM stick prices have quadrupled in three months, raising the cost share of these components from 10-15% to 30-40% of a PC's total price. This surge, driven by demand from AI data centers, is expected to significantly impact the consumer and gaming segments, with upgrades slowing by 10-15%. Conversely, industries needing high compute power, like VFX and AI startups, are accelerating procurement.