Adidas Lays Off Nearly Half of Employees at India Tech Hub in Gurgaon
Adidas has initiated layoffs affecting nearly half of its approximately 700 employees at the India Tech Hub in Gurgaon, primarily impacting software engineers, data scientists, and data engineers. The company described the decision as difficult and part of efforts to streamline operations and adapt to evolving business needs. Employees were informed during a September 15 town hall, with some receiving immediate exit letters and others staying until December to complete handovers. Adidas expressed gratitude and committed to supporting affected staff during the transition.
First-hand measurement across 2 sources
We measured how 2 outlets covered this story. No outlet gave this story a measurable political slant — there is no left–right reading to report. Overall sentiment is negative (39/100). Lens Score 38/100.
Outlets measured: indiatoday, hindustantimes. See how each one headlined and framed the same story in the source comparison below.
AI Analysis
Sentiment was consistent across outlets (38–42/100), indicating broadly factual reporting rather than editorialising.
Coverage timeline
hindustantimes broke this story on 16 Sept, 12:01 pm. Other outlets followed.