ITC Raises Gold Flake Premium Cigarette Prices Again Amid Tax-Driven Increases
ITC has raised the price of its Gold Flake Premium cigarettes to Rs 135 for a 10-stick pack, marking an 8% increase and the second hike this year. Combined with the earlier June increase, the price has risen 17.4% since the start of 2026. Other ITC brands like Classic Connect and Gold Flake Super Star have also seen multiple price increases amid higher taxes introduced in February 2026. Shares of ITC and Godfrey Phillips rose following the price hikes.
First-hand measurement across 4 sources
We measured how 4 outlets covered this story. No outlet gave this story a measurable political slant — there is no left–right reading to report. Overall sentiment is neutral (51/100). Lens Score 42/100.
Outlets measured: freepressjournal, mint, moneycontrol, news18. See how each one headlined and framed the same story in the source comparison below.
AI Analysis
Sentiment was consistent across outlets (50–52/100), indicating broadly factual reporting rather than editorialising.
Coverage timeline
news18 broke this story on 23 Sept, 05:56 am. Other outlets followed.