CCPA Fines Storia Foods and Mrs Bectors Rs 1 Lakh Each Over '100 ' Claims
The Central Consumer Protection Authority (CCPA) fined Storia Foods and Mrs Bectors Food Specialities Rs 1 lakh each for misleading '100 ' claims on product labels and digital platforms. The CCPA ruled that '100 ' is an absolute numerical claim requiring exact correspondence with product composition. Storia's tender coconut water was found to contain only 9.6% coconut water concentrate, with 'reconstituted' disclosure in fine print. Both companies were ordered to remove the claims immediately.