Myntra Reports Over 30% Growth in Customers and Orders in 2026
Myntra's customer base and order volumes have grown over 30% in 2026, marking the highest growth since the pandemic, according to head Sharon Pais. The platform expects to reach 100 million monthly active users this festive season, driven by strong demand from Tier 2 and Tier 3 cities and Gen Z consumers, who now make up half of its customers. Premium product purchases and beauty category growth also contributed, alongside faster delivery services and increased traction for direct-to-consumer brands.
First-hand measurement across 3 sources
We measured how 3 outlets covered this story. No outlet gave this story a measurable political slant — there is no left–right reading to report. Overall sentiment is positive (73/100). Lens Score 38/100.
Outlets measured: businessstandard, moneycontrol, economictimes. See how each one headlined and framed the same story in the source comparison below.
AI Analysis
Sentiment was consistent across outlets (68–75/100), indicating broadly factual reporting rather than editorialising.
Coverage timeline
economictimes broke this story on 15 Oct, 09:32 am. Other outlets followed.