Mumbai Mall Sale Sparks Crowd Surge and Police Intervention at Infiniti Mall
A promotional sale by fashion brand NEWME at Mumbai's Infiniti Mall in Malad, offering select items for Re 1, drew an unexpectedly large crowd, leading to overcrowding and chaotic scenes outside the showroom. Police and security personnel intervened to manage the situation, which included pushing and congestion. The sale was subsequently cancelled to prevent further disorder. Authorities reported no major injuries, and the rest of the mall remained operational. The incident highlights challenges in crowd management during viral discount events.