
India's digital payments boom, driven by the Unified Payments Interface (UPI), is increasingly being used for low-value, everyday purchases. Cigarette and tobacco shops have seen a significant surge in UPI transaction volumes, growing over eightfold between November 2023 and November 2025, becoming the fastest-growing category. This trend reflects UPI's deeper integration into daily habits, alongside other sectors like grocery stores and fast-food outlets, indicating a broad shift in consumer spending patterns towards digital transactions for routine consumption.