Zepto Sees Triple Growth in Festive Hamper Orders, Laddu Tops Sweets Chart
Zepto reported a threefold increase in festive hamper orders this Diwali compared to last year, with laddu as the most frequently ordered sweet and soan papdi leading in total quantity sold. The platform recorded 4.68 lakh diya orders, while festive fashion purchases doubled, driven by ethnic wear and traditional accessories. Orders for flowers and garlands grew 2.5 times. Zepto highlighted its partnerships with local artisans to promote traditional products and noted a rise in beauty product demand during the festival.
First-hand measurement across 2 sources
We measured how 2 outlets covered this story. No outlet gave this story a measurable political slant — there is no left–right reading to report. Overall sentiment is positive (75/100). Lens Score 26/100.
Outlets measured: economictimes, news18. See how each one headlined and framed the same story in the source comparison below.
AI Analysis
Sentiment was consistent across outlets (75–75/100), indicating broadly factual reporting rather than editorialising.
Coverage timeline
news18 broke this story on 9 Nov, 02:02 pm. Other outlets followed.
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