Former IBM Employee Builds $2 Million Business Helping Therapists with Digital Marketing
After 20 years at IBM, Becky DeGrossa left her corporate role in 2003 to become a therapist, inspired by her own positive therapy experience. While practicing psychology, she identified a need among therapists for digital marketing skills, particularly in search engine optimization. She began teaching small classes to help therapists improve their online presence, which evolved into a business generating $2 million (around Rs 18 crore) in revenue by June 2026.
First-hand measurement across 2 sources
We measured how 2 outlets covered this story. No outlet gave this story a measurable political slant — there is no left–right reading to report. Overall sentiment is positive (78/100). Lens Score 34/100.
Outlets measured: indiatoday, moneycontrol. See how each one headlined and framed the same story in the source comparison below.
AI Analysis
Sentiment was consistent across outlets (78–78/100), indicating broadly factual reporting rather than editorialising.
Coverage timeline
moneycontrol broke this story on 15 Oct, 08:06 am. Other outlets followed.