India's Festive Season Advertising Spending to Rise Across Ecommerce and Print Media in 2026
India's festive season advertising spending is projected to grow notably in 2026, with total expenditure across online and offline media expected to reach Rs 60,000-62,000 crore. Ecommerce advertising is set to rise 27% year-on-year to Rs 30,091 crore, driven by formats linking impressions directly to transactions. Meanwhile, print media remains resilient, with increased advertising revenue and volumes, particularly in English dailies, as brands value its reach and credibility. Publishers are also diversifying revenue through digital, outdoor, and events.
First-hand measurement across 2 sources
We measured how 2 outlets covered this story. No outlet gave this story a measurable political slant — there is no left–right reading to report. Overall sentiment is positive (70/100). Lens Score 36/100.
Outlets measured: economictimes, economictimes. See how each one headlined and framed the same story in the source comparison below.
AI Analysis
Sentiment was consistent across outlets (65–75/100), indicating broadly factual reporting rather than editorialising.
Coverage timeline
economictimes broke this story on 24 Sept, 04:24 pm. Other outlets followed.