Flipkart Faces Backlash Over Obituary-Style Advertisement for Freedom Sale
Flipkart faced criticism for a print ad promoting its Freedom Sale that used obituary-style visuals featuring photos of living people with messages about the sale ending soon. The campaign drew backlash for being insensitive and self-serving, with public figures like Shobhaa De calling for a boycott. Some social media users viewed the ad as awkward or attention-seeking dark humor, while others questioned the use of AI-generated images and debated whether the outrage was warranted.
First-hand measurement across 2 sources
We measured how 2 outlets covered this story. No outlet gave this story a measurable political slant — there is no left–right reading to report. Overall sentiment is negative (28/100). Lens Score 39/100.
Outlets measured: ndtv, mint. See how each one headlined and framed the same story in the source comparison below.
AI Analysis
Sentiment was consistent across outlets (28–28/100), indicating broadly factual reporting rather than editorialising.
Coverage timeline
mint broke this story on 16 Aug, 11:09 am. Other outlets followed.