Adobe Acquires Indian AI Startup Rilo to Expand Marketing Automation
Adobe has acquired Indian AI startup Rilo, founded in 2025 by IIT Bombay alumni Dhruv Jaglan and Georgi Boby, to enhance its AI-powered marketing automation. Rilo's platform enables users to create and automate complex workflows using natural language, serving over 10,000 users shortly after launch. The financial terms were not disclosed. Investors include Peak XV Partners and Day Zero Ventures, whose managing partner praised Rilo's advanced workflow technology as valuable to Adobe's customer experience and productivity goals.
First-hand measurement across 2 sources
We measured how 2 outlets covered this story. No outlet gave this story a measurable political slant — there is no left–right reading to report. Overall sentiment is positive (75/100). Lens Score 41/100.
Outlets measured: economictimes, businessstandard. See how each one headlined and framed the same story in the source comparison below.
AI Analysis
Sentiment was consistent across outlets (75–75/100), indicating broadly factual reporting rather than editorialising.
Coverage timeline
businessstandard broke this story on 2 Sept, 04:35 pm. Other outlets followed.
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