Report Finds 94% of Mobile Shoppers Leave Indian D2C Sites Without Purchase
A report by AppMaker highlights that nearly 94% of mobile shoppers visiting India's direct-to-consumer (D2C) brand websites leave without purchasing, despite mobile devices accounting for 78% of D2C traffic. The average mobile website conversion rate is 1.5%, compared to 4.5% for mobile apps, which also see higher engagement and order values. Challenges include retaining users, with 73% uninstalling apps within seven days if not engaged early. Features like one-tap UPI checkout and deep links improve conversion rates.
First-hand measurement across 2 sources
We measured how 2 outlets covered this story. No outlet gave this story a measurable political slant — there is no left–right reading to report. Overall sentiment is neutral (51/100). Lens Score 39/100.
Outlets measured: news18, thetribune. See how each one headlined and framed the same story in the source comparison below.
AI Analysis
Sentiment was consistent across outlets (50–52/100), indicating broadly factual reporting rather than editorialising.
Coverage timeline
thetribune broke this story on 21 Jul, 12:19 pm. Other outlets followed.
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