Mumbai Chole Bhature Eatery Revives Business After Celebrity Endorsements
Delhi Se, a small chole bhature restaurant in Mumbai, faced closure in 2022 with Rs 18 lakh in debt after declining sales. The business turned around following comedian Abhishek Upmanyu's Instagram recommendation and an order from actress Anushka Sharma for her husband, cricketer Virat Kohli. Founded by brothers Jaspal and Mahinder Singh Khalsa in 2021, the eatery expanded from a single 250-square-foot outlet to four locations, now earning around Rs 2 crore monthly.
First-hand measurement across 2 sources
We measured how 2 outlets covered this story. No outlet gave this story a measurable political slant — there is no left–right reading to report. Overall sentiment is positive (77/100). Lens Score 33/100.
Outlets measured: economictimes, economictimes. See how each one headlined and framed the same story in the source comparison below.
AI Analysis
Sentiment was consistent across outlets (75–78/100), indicating broadly factual reporting rather than editorialising.
Coverage timeline
economictimes broke this story on 27 Sept, 07:39 pm. Other outlets followed.