Mumbai's Delhi Se Restaurant Revives Business After Celebrity Endorsements
Delhi Se, a small chole bhature restaurant in Mumbai's Chembur, faced closure due to Rs 18 lakh debt and declining sales in early 2022. The business turnaround began after comedian Abhishek Upmanyu recommended it on Instagram in September 2022. Subsequently, actress Anushka Sharma ordered from the eatery for cricketer Virat Kohli, further boosting its popularity. Since then, Delhi Se has expanded from a single 9-seat outlet to four locations across Mumbai and Navi Mumbai, now earning around Rs 2 crore monthly.
First-hand measurement across 2 sources
We measured how 2 outlets covered this story. No outlet gave this story a measurable political slant — there is no left–right reading to report. Overall sentiment is positive (76/100). Lens Score 33/100.
Outlets measured: economictimes, economictimes. See how each one headlined and framed the same story in the source comparison below.
AI Analysis
Sentiment was consistent across outlets (75–78/100), indicating broadly factual reporting rather than editorialising.
Coverage timeline
economictimes broke this story on 27 Sept, 07:39 pm. Other outlets followed.