Hello by MSG91 Wins Contact Centre Award; VeUp Launches Middleware for Enterprise Communication
Hello by MSG91 was named Contact Centre of the Year at the India CX Summit Awards 2026 for its unified customer support platform integrating multiple communication channels like WhatsApp, Instagram, and voice. Separately, VeUp Technologies introduced Velocity Middleware to help enterprises manage complex communication systems by orchestrating various vendors and platforms, enhancing control and reliability in customer messaging. Both developments address growing demands for streamlined, resilient communication infrastructure in sectors such as banking, fintech, and e-commerce.
First-hand measurement across 2 sources
We measured how 2 outlets covered this story. No outlet gave this story a measurable political slant — there is no left–right reading to report. Overall sentiment is positive (76/100). Lens Score 35/100.
Outlets measured: thetribune, thetribune. See how each one headlined and framed the same story in the source comparison below.
AI Analysis
Sentiment was consistent across outlets (75–78/100), indicating broadly factual reporting rather than editorialising.
Coverage timeline
thetribune broke this story on 24 Aug, 08:34 am. Other outlets followed.