FSSAI Issues Notices to Six Beverage Brands Over Energy Drink Labeling Claims
The Food Safety and Standards Authority of India (FSSAI) has issued notices to six beverage companies, including Red Bull and PepsiCo India, for misbranding and making misleading claims by labeling their products as 'energy drinks.' The regulator highlighted that it has not established standards for energy drinks and prohibits functional or therapeutic claims such as boosting energy or enhancing focus under the FSS Act 2006. These actions follow consumer complaints and ongoing enforcement against misleading food product claims.