FSSAI Orders Removal of 'Energy Drink' Label from High-Caffeine Beverages in 90 Days
India's food regulator FSSAI has ordered companies to remove the 'energy drink' label from high-caffeine beverages within 90 days, citing lack of a defined category and concerns over misleading claims. Distributors nationwide have halted picking up existing stocks, causing shortages of popular brands like RedBull and PepsiCo's Sting. While companies requested an extension, FSSAI refused. The regulator highlighted health concerns related to caffeine and sugar content, and companies have been advised to avoid promotional claims implying energy benefits. Some companies initially opposed but later agreed to comply or may seek legal recourse.
First-hand measurement across 2 sources
We measured how 2 outlets covered this story. No outlet gave this story a measurable political slant — there is no left–right reading to report. Overall sentiment is neutral (51/100). Lens Score 57/100.
Outlets measured: economictimes, freepressjournal. See how each one headlined and framed the same story in the source comparison below.
AI Analysis
Sentiment was consistent across outlets (50–52/100), indicating broadly factual reporting rather than editorialising.
Coverage timeline
freepressjournal broke this story on 29 Jul, 01:33 pm. Other outlets followed.