
Thomas Cook India has signed a Memorandum of Understanding with the Gujarat government to promote the state as a tourism destination. The collaboration, signed on January 12, 2026, during the Vibrant Gujarat Summit, aims to enhance Gujarat's visibility and appeal to domestic travelers. Initiatives will include destination awareness campaigns and training for travel experts. The Gujarat government will assist Thomas Cook India with necessary permissions, supporting promotion of heritage, culture, spirituality, wildlife, and nature across key markets.
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