CogitX AI Names Michael Ellgass President of Retail Division
CogitX AI has appointed Michael Ellgass as President, Retail, to lead its retail offerings including marketing, supply chain, and merchandising with a focus on commerce media. Ellgass brings experience from Circana and Walmart, where he developed retail media businesses. CogitX emphasizes a model where retailers own their AI technology outright, aiming to keep costs stable and enhance capabilities over time. CEO Pradeep Parappil highlighted AI's growing role in retail innovation and Ellgass's comprehensive industry expertise.
First-hand measurement across 3 sources
We measured how 3 outlets covered this story. No outlet gave this story a measurable political slant — there is no left–right reading to report. Overall sentiment is positive (73/100). Lens Score 38/100.
Outlets measured: businessstandard, thetribune, news18. See how each one headlined and framed the same story in the source comparison below.
AI Analysis
Sentiment was consistent across outlets (68–75/100), indicating broadly factual reporting rather than editorialising.
Coverage timeline
news18 broke this story on 18 Sept, 06:17 am. Other outlets followed.