Shah Rukh Khan's D'YAVOL X Eyewear Launches Physical Retail Stores in India
Shah Rukh Khan's luxury eyewear brand, D'YAVOL X, will launch its first physical retail presence on October 17, 2026, in select stores across Delhi NCR, Mumbai, and Chandigarh. Previously available only online, the collection features limited-edition frames made in Japan using premium materials like acetate and titanium. Shah Rukh Khan expressed enthusiasm about customers being able to try the sunglasses in person, highlighting the brand's focus on thoughtful design and personal fit. The launch coincides with a new campaign showcasing the actor's signature style.
First-hand measurement across 2 sources
We measured how 2 outlets covered this story. No outlet gave this story a measurable political slant — there is no left–right reading to report. Overall sentiment is positive (76/100). Lens Score 33/100.
Outlets measured: hindustantimes, moneycontrol. See how each one headlined and framed the same story in the source comparison below.
AI Analysis
Sentiment was consistent across outlets (75–78/100), indicating broadly factual reporting rather than editorialising.
Coverage timeline
moneycontrol broke this story on 13 Oct, 10:43 am. Other outlets followed.