MARKIVIS Founder Amit Khanduja Explores Marketing Challenges for IT Services Firms
MARKIVIS founder Amit Khanduja has published Selling the Abstract, a book addressing why IT services and SaaS companies with strong capabilities often lose deals to less qualified competitors. The book highlights the 'invisible excellence problem,' where firms fail to effectively communicate their expertise, resulting in lower market credibility. Drawing on two decades of experience, Khanduja offers marketing insights to help technology firms improve messaging and positioning to better claim their market potential.
First-hand measurement across 2 sources
We measured how 2 outlets covered this story. Coverage leans balanced overall (Left 0%, Centre 100%, Right 0%). Overall sentiment is positive (75/100). Lens Score 37/100 — moderate-to-low public interest.
Outlets analysed (first-hand measurement by TBN's Bias Engine):
- thehindu— balanced framing, positive sentiment
- thetribune— balanced framing, positive sentiment
AI Analysis
The articles present a business and marketing perspective without political framing. They focus on industry challenges and solutions related to IT services and SaaS companies, reflecting viewpoints from the consultancy sector and technology marketing professionals. The coverage is centered on commercial and strategic issues rather than political or ideological debates.
The tone across the articles is constructive and professional, emphasizing problem identification and practical solutions. The sentiment is generally positive, highlighting expertise and offering guidance to improve marketing effectiveness, without negative or sensational language.
How 2 sources covered this story
Each source's own headline, political lean, and sentiment — so you can see framing differences at a glance.