Quick-commerce platform Blinkit has launched a humorous billboard campaign titled "2025 in a Blink," using real order data to highlight Indian consumer habits. The campaign features witty taglines based on purchases like ghee, karela, honey, ginger, and shampoo, often referencing relatable Indian phrases. It also noted that students from XLRI ordered more non-alcoholic mixers than IIM Calcutta. The campaign, praised for its clever use of data and cultural insight, also revealed consumers tipped delivery partners ₹47.36 crore.