
Aman Gupta, co-founder of consumer electronics brand Boat, has launched a new venture called OffBeat Studios after stepping down from his executive role and moving to a non-executive director position last September. Details about OffBeat Studios' business model and operations remain undisclosed. This development follows leadership changes at Boat amid its postponed IPO plans, which faced scrutiny over accounting discrepancies. Boat's parent company, Imagine Marketing, recently appointed Gaurav Nayyar as CEO, with co-founder Sameer Mehta focusing on strategy.
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