Dating app companies are shifting focus to Asia due to slowing user growth and "swipe fatigue" in Western markets like North America and Europe. Asia presents a growing market, with increasing female adoption and a more marriage-oriented user base compared to the West. India, China, and Indonesia are leading in dating app downloads, though revenue growth in Asia lags behind the US and Japan. Companies are adapting strategies to re-engage users in mature Western markets while capitalizing on Asian expansion.