Entrepreneurs Turn Temple Flower Waste into Rs 200-Crore Business with Phool
In 2015, Ankit Agarwal and Prateek Kumar noticed temple flower offerings polluting the Ganga river in Kanpur. They experimented with processing this waste, initially attempting composting but facing challenges due to materials like turmeric and vermilion. Eventually, they developed a method to convert discarded flowers into incense and other fragrance products. Their company, Kanpur Flowercycling Pvt Ltd, known as Phool, was incorporated in 2017 and has grown into a business addressing environmental concerns through innovative recycling of temple waste.
First-hand measurement across 2 sources
We measured how 2 outlets covered this story. No outlet gave this story a measurable political slant — there is no left–right reading to report. Overall sentiment is positive (78/100). Lens Score 48/100.
Outlets measured: moneycontrol, moneycontrol. See how each one headlined and framed the same story in the source comparison below.
AI Analysis
Sentiment was consistent across outlets (78–78/100), indicating broadly factual reporting rather than editorialising.
Coverage timeline
moneycontrol broke this story on 17 Sept, 10:35 am. Other outlets followed.