Paisabazaar Launches Credit Premier League Campaign Featuring Irfan Pathan
Paisabazaar, India's leading financial marketplace, has launched the Credit Premier League (CPL), a campaign featuring former cricketer Irfan Pathan to promote credit score awareness. The initiative combines gamification, rewards, and engagement to encourage consumers to track and improve their credit health. The campaign uses cricket-themed, high-energy content and will be promoted across television, digital, and social media platforms, aiming to make credit score discussions more mainstream.