Rediff.com India has received final approval from the National Payments Corporation of India (NPCI) to launch its UPI payment app, RediffPay. The app, currently undergoing Closed User Group (CUG) testing, aims to be India's first purely Indian-owned UPI platform focused on financial wellness. RediffPay will offer standard UPI features alongside savings, investment products, and access to credit, with a particular focus on expanding formal credit access in smaller towns and cities.