Hermès Uses Client Vetting and Monitoring for Exclusive Birkin and Kelly Bag Sales

Hermès maintains strict control over sales of its exclusive Birkin and Kelly bags, which are not openly displayed and are allocated based on factors like purchase history, loyalty, and spending across product categories. Reports reveal that sales associates research clients' home addresses and social media to assess status and monitor resale activity, with potential blacklisting for violations. The brand's opaque system also considers subtle signals such as clients' tastes and cross-category purchases, emphasizing long-term commitment over quick reselling.