AMA Herbal Group Launches All-Natural Vegetal Safe Colour Hair Dye
AMA Herbal Group has expanded its herbal hair colour range with Vegetal Safe Colour, an all-natural product certified by ECOCERT and AYUSH. Free from PPD, ammonia, peroxide, and parabens, it aims to provide grey coverage using botanical ingredients. This launch responds to growing consumer concerns about synthetic chemicals in hair dyes, which have been linked to allergic reactions and scalp sensitivity. The company previously introduced Vegetal Bio Colour, noted as the world's first PPD-free hair colour.
First-hand measurement across 3 sources
We measured how 3 outlets covered this story. No outlet gave this story a measurable political slant — there is no left–right reading to report. Overall sentiment is positive (75/100). Lens Score 33/100.
Outlets measured: businessstandard, news18, thetribune. See how each one headlined and framed the same story in the source comparison below.
AI Analysis
Sentiment was consistent across outlets (75–75/100), indicating broadly factual reporting rather than editorialising.
Coverage timeline
thetribune broke this story on 28 Jul, 11:56 am. Other outlets followed.