Dozens of Indian television channels, including those from major broadcasters like JioStar and Zee, have surrendered their licenses over the past three years. This trend reflects the significant challenges facing the linear TV sector, driven by a rapid shift towards digital consumption on connected TVs and mobile devices. Declining advertising revenues and a shrinking pay-TV subscriber base, with viewers migrating to OTT platforms or free-to-air services, are key factors contributing to these strategic restructuring and financial unviability decisions.