Sony LIV Shifts Focus to TV Content as Connected TV Expands Beyond Urban India
Sony LIV is reducing investment in original web series, focusing instead on popular TV content like Kaun Banega Crorepati and MasterChef, along with regional language programming to drive digital growth. Meanwhile, connected TVs are expanding beyond urban areas in India, with increasing viewership in smaller towns and rural regions, creating new opportunities for regional content and advertising as the platform evolves into a mass-reach medium.
First-hand measurement across 2 sources
We measured how 2 outlets covered this story. No outlet gave this story a measurable political slant — there is no left–right reading to report. Overall sentiment is positive (64/100). Lens Score 41/100.
Outlets measured: mint, mint. See how each one headlined and framed the same story in the source comparison below.
AI Analysis
Sentiment was consistent across outlets (52–75/100), indicating broadly factual reporting rather than editorialising.
Coverage timeline
mint broke this story on 19 Aug, 12:42 am. Other outlets followed.
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